TBS has taken to doing those lame ads where they stop your show and on the lower 1/3 of the screen another dork form some other show starts talking to your about his retarded show. In any case I've written a letter. Feel free to insert your name and send it in.
--INSERT DATE--
TBS
1010 Techwood Dr. NW
Atlanta GA 30318
To Whom it may concern at TBS:
When watching TBS I witnessed an instance where an episode of the show I was watching was interrupted by a plug for the another show. It wasn't a commercial; rather the show was "paused" while a character from the second show made an inane comparison between the two shows.
This is not the first time I have seen this method of advertising and I find it obnoxious. I understand that your business model relies on advertising and that cross promotion of shows is very important. However, I must strenuously suggest that this kind of invasive lower 1/3 screen intrusion is detestable.
Such interruptions are sufficiently annoying that the viewing experience is severely diminished. If it becomes a notably common occurrence I'll stop watching TBS shows and I'm likely not the only one.
Regards,
--ENTER YOUR NAME--
A TBS viewer.
If you feel really hostile I recommend you add the following as the 3rd paragraph:
I like to zone out during commercials. Sometimes I watch if the commercial is interesting but generally I don't pay attention or just TIVO past the commercial. But since you've decided to sneak in a cross promotion I don't have much of a choice. As a consumer I consider it a form of optical rape.
Labels: advertising, commercials, letters, television
Star Wars is over. Did you notice? This leaves a big hole in the universe of new SciFi content. I don't have TV, so I'm certainly not up on all the latest offerings but I do see a glimmer of a trend. I'll call it Neo-SciFi. Why? well because I want to coin a popular term (though it already seems in danger of being shortened to Neo-Fi). But I digress.
What is this Neo-SciFi you speak of? Its SciFi but with a new direction. Old SciFi is often typified by bad cliches:
It's no wonder that female readers (and a good fraction of the males) probably stopped reading as soon as I said Star Wars. Further, its no wonder I don't have a date tonight.
Neo-SciFi is more drama and less SciFi. Like a good drama its motivated by characters, the interplay between them, the choices they make, the consequences of those choices, and how that forms a feed-back loop to the characters themselves. Further, in a good drama this is largely grounded by some gist of reality. This new trend is typified by Serenity/Firefly, Battlestar Galactica, and to a lesser extent Enterprise.
My blurb Here is unlikely to convert anyone. But If your on the edge about sci-fi you might want to add the first season of Battlestar Galactica and the Serenity movie to your Netflix cue.
Oh, and when the first Oscar for "Best Neo-SciFi" is given out you'll remember that you read it here first.
Labels: art, culture, space, television